KPMM Consulting ℹ️ About This Portfolio

T.J. Kuhny

Product Marketing & GTM Leader

Connecting Product Innovation to Revenue Growth. A portfolio of strategy, scale, and executive leadership.

TJ Kuhny Bio
Section 01

Leadership Profile

An executive summary of my "hybrid" background, blending strategic vision with technical depth and operational rigor. This sets the foundation for how I lead teams and drive product culture.

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Pillar I: Category Design & Strategy

Defining the market to own the narrative.
Strategic Shift
Section 02

Positioning Framework

Defining the "Strategic Shift" for an AI-driven category. Moving from "training delivered" to "capability achieved."

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Message Map
Section 03

Message Architecture

The "Single Source of Truth." A comprehensive hierarchy connecting value pillars to persona-specific needs.

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Thought Leader
Section 04

Thought Leadership

Market advocacy and vision. Six core concepts defining the future of adaptive workforce performance.

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Executive Narrative
Section 05

Executive Narrative

Elevating the conversation to the C-Suite. Reframing the platform as a strategic lever for Risk, Efficiency, and Visibility.

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Pillar II: GTM Engines & Scale

Operationalizing the strategy to ensure predictable delivery.
Launch Process
Section 06

Launch Framework

Global GTM Orchestration. A 6-phase launch engine and tiering system to align Product, Sales, and Marketing.

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90-Day PMM Impact
Section 07

90-Day Acceleration

Immediate Impact. A playbook and "Player-Coach" roadmap for diagnosing gaps and launching the GTM engine.

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Slide Redesign
Section 08

Storytelling at Scale

Visual Storytelling. A showcase demonstrating how to turn dense technical inputs into executive clarity.

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Pillar III: Revenue Enablement & Impact

Driving numbers and proving value to the business.
ROI Model
Section 09

ROI Narrative

Financial Value Engineering. Translating operational capabilities into a defensible $7.3M P&L impact model.

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Case Study
Section 10

Case Study

Proof of value. A data-driven success story highlighting €100M+ in revenue protection for a global enterprise.

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Battlecard
Section 11

Competitive Battlecard

Tactical sales enablement. A "Head-to-Head" guide for winning against low-cost, workflow-driven competitors.

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One Pager
Section 12

Product One-Pager

A high-impact sales asset that pivots the conversation from features to measurable business outcomes.

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