B2B Saas PRODUCT MARKETING EXPERTISE WITH LESS RISK
Get Executive GTM & Product Strategy On Demand.
You have a great product, but you’re facing a critical growth challenge. You need the strategic guidance of a seasoned B2B SaaS executive, but you’re not ready for the commitment and cost of a full-time VP hire. I provide high-impact, project-based GTM and product strategy to solve your most pressing growth challenges, delivering executive-level results in a fraction of the time.
Our Expertise in B2B Product Marketing and Management
Fractional Leadership
We provide fractional leadership in product marketing and management, ensuring effective messaging and targeted positioning for your B2B solutions.
Product Life Cycle
We offer expert consulting throughout the product life cycle, from conception to launch, applying the Pragmatic Marketing Framework for optimal results.
Buyer Journey Mapping
Our buyer journey mapping services create tailored collateral that guides potential customers smoothly through the sales funnel, enhancing conversion rates.
What’s the Buzz?
See what others think.
Blends Strategy with Execution
T.J. distills complex ideas into clear, compelling narratives—a skill that was invaluable to us. He’s a collaborator with high standards who knows how to get results and elevate the entire team.
★★★★★
CTO – Dublin B2B Tech Firm
Tackles Your Toughest Challenges
T.J. gets tremendously challenging projects done under pressure quietly and without drama. He is collaborative, positive and he immediately puts people at ease in order to get peak performance from the team.
★★★★★
Product Executive – Contact Center Leader
Brought Structure to Our GTM
T.J. established a reliable cadence for our cross-functional release process, which closed prior communication gaps and made our product launches smoother and more predictable for everyone involved.
★★★★★
Principal Product Manager – EdTech Company
Product Management and Cross-Functional Leadership
T.J. spearheaded the product management role, creating requirements through both market research, strategic partner development, and customer and prospect interaction. He impacted our company across the board from product to services to sales and marketing, leading to a successful acquisition.
★★★★★
Founder – B2B Start-Up
Frequently Asked Questions
Who is the ideal client for KPMM Consulting?
Our ideal clients are growth-stage B2B SaaS companies who have established product-market fit but need to build a scalable engine for growth. We partner with founders and executive teams who are ready to move from reactive tactics to a proactive, market-driven strategy for product marketing and management. If you need to build out your GTM strategy, refine your market positioning, or align your product roadmap with clear revenue goals, we can help.
Why should we hire a fractional consultant instead of a full-time executive?
Hiring a fractional leader gives you immediate access to senior-level executive experience without the long recruitment cycle and fully-loaded cost of a full-time hire. You get the strategic benefit of a seasoned VP who has scaled companies from $12M to $50M in ARR and grown new business lines to over $100M in contract value, focused squarely on your most critical challenges. It’s the perfect way to bridge a leadership gap, accelerate a key initiative, and build a strong foundation for your future full-time team.
I need help with a sales pitch, messaging, or some new collateral. Can you help with specific needs?
Absolutely. Fractional leadership is not the right fit for many clients at different stages. Many of our most successful partnerships begin with a targeted project to solve a specific, urgent need. We can certainly partner with you to build a powerful new sales pitch, craft a compelling messaging framework, or create high-impact sales collateral. This is often the perfect way to address an immediate challenge and see a quick return on your investment.
Your site mentions an “AI-Augmented Approach.” What does that mean for us?
It means we use AI to amplify strategy, not replace it. We leverage modern AI tools to accelerate insights and execution, giving you a competitive edge. This includes using AI to analyze thousands of customer feedback points for roadmap planning , generate first drafts of sales enablement content for faster delivery, and conduct deep market analysis to uncover positioning opportunities that others miss. We build an efficient, AI-native operation and teach your team how to use these tools for sustained success.
What does a typical engagement look like?
Our approach is hands-on and collaborative. Whether delivering one piece of high-priority collateral or creating a full product marketing strategy, we center around three phases:
Discovery & Diagnosis: We start by deeply embedding ourselves in your business—interviewing key stakeholders, analyzing your data, and understanding your market landscape.
Strategic Blueprint: Based on our findings, we develop a clear, actionable plan. This could be a comprehensive GTM strategy, a market-driven product roadmap, a full sales enablement program, or a plan for one specific high-priority short-term deliverable.
Hands-On Execution: We don’t just deliver a document and walk away. We roll up our sleeves to implement the plan, building the necessary tools, processes, and content, working alongside your team to ensure its success and adoption.
In case you still have queries that need answers, don’t hesitate to get in touch with us. We are here to help!
If you are unable to find the information you need, we encourage you to initiate a conversation with us. Let’s discuss your concerns.