Your Go-to-Market Partner
We have built all parts of the go-to-market engine for B2B SaaS organizations that have achieved great success.
From Product Marketing to Product Management to Customer Success and Delivery Services, we can help you scale up and achieve your goals without a long-term commitment.
Build Your Product Marketing Muscle
Deciding to hire your first Head of Product Marketing is a critical, company-defining moment. You know you need to sharpen your go-to-market strategy and arm your sales team to win, but it’s a significant investment and a crucial hire to get right. Before you commit to a full-time executive search, consider a more strategic and impactful first step.
Partnering with a fractional product marketing leader is the ideal way to accelerate your growth while de-risking the hiring process. It allows you to make immediate progress on your most urgent challenges and build a solid foundation for a future world-class marketing function.
Achieve Your Goals Faster with Lower Risk
Here’s how a fractional engagement sets you up for success:
Access Executive Strategy Without the Executive Cost: Get the strategic insight of a VP-level leader who has scaled companies and built GTM engines—all without the long-term commitment and fully loaded cost of a full-time executive salary. It is the most capital-efficient way to access top-tier product marketing talent when you need it most.
Gain Instant Momentum: Instead of a months-long executive search and ramp-up period, you get a seasoned product marketing leader who can start delivering value from day one. We can immediately begin tackling your top priorities, whether it’s refining your messaging, enabling your sales team, or building a competitive analysis program.
Define the Role, De-Risk the Hire: What does great product marketing look like for your business? A fractional engagement helps you answer that question. We will explore the wide array of functions a PMM leader can own, prioritize them based on your unique needs, and create a blueprint for the role, ensuring your eventual full-time hire is a perfect fit.
Our Expertise in B2B Product Marketing and Management
Go-to-Market Strategy & Revenue Scaling
We architect the comprehensive go-to-market strategies that scale B2B SaaS companies, with a proven track record of growing annual recurring revenue from $12M to $50M. Our data-driven approach aligns product, marketing, and sales to capture market share and drive significant year-over-year growth.
Product Life-Cycle Consulting
Our expert consulting services cover all stages of the product life cycle, ensuring your B2B software and technology products succeed from conception to delivery. We’ve helped other B2B companies deliver a more coordinated launch eliminating gaps in Sales readiness so revenue can be realized faster.
Sales Acceleration & Enablement
We create the tools and programs that directly empower your sales team to win more deals, faster. This includes launching comprehensive sales enablement programs that have reduced sales cycles by up to 33% and creating the customer marketing initiatives that have tripled the average deal size.
Building High-Performance Functions
We don’t just advise; we build the teams and operational frameworks required for sustained growth. We have direct experience architecting entire product marketing functions from the ground up and recruiting the high-impact teams necessary to drive a market-focused roadmap
Our Comprehensive Services
Fractional Product Leadership
Get started quickly building your Product Marketing and Management functions. Define what priorities make the most sense for you and drive rapid developments.
Competitive Research
Our competitive research services help you understand market dynamics, enabling you to position your products effectively against competitors.
Sales Enablement
We provide sales enablement from product training to sales collateral and demo strategies, equipping your team with the tools and knowledge needed to effectively sell your products. For example, ROI calculators will help demonstrate the value of your products to potential customers, facilitating informed purchasing decisions.
Win-Loss Analysis
Our win-loss analysis services provide insights into your sales performance, helping you refine strategies and improve outcomes. We identify the best sources of insights and help you gather and analyze them quickly.
Why Choose Us?
Our consulting services are designed to empower fast-growing technology and software companies. We focus on delivering tailored solutions that drive success in product marketing, management, and overall business strategy. We bring extensive experience and a proven track record in the B2B sector, ensuring that you receive the highest level of expertise and support. We are committed to helping you navigate the complexities of the technology landscape and achieve your business goals effectively.
Advantages of Our Services
+ Immediate impact and momentum: Bypass the lengthy executive search and get a seasoned leader who begins delivering value on your most urgent priorities from day one.
+ Reduced Risk While Gaining Strategic Clarity: De-risk your investment by using a fractional engagement to define the exact product marketing leadership role your business needs for future success.
+ Cost-Effective Executive Experience: Access the VP-level expertise that scaled companies to $50M in ARR without the fully-loaded cost or long-term commitment of a full-time executive.
About T.J. Kuhny
For a B2B SaaS company to scale, its product, marketing, and sales teams must operate as a single, high-performance engine. I founded KPMM Consulting to provide the strategic blueprint and hands-on leadership to build that engine, turning product innovation into market leadership.
My passion is partnering with leadership teams to navigate the distinct challenges of growth. As VP of Product Marketing for Vista Equity-backed Fusion Risk Management, I architected the go-to-market strategy that scaled the company from $12M to $50M in annual recurring revenue. This involved building a comprehensive sales enablement program that reduced the sales cycle by up to 33% and armed the sales team to triple the average deal size from $50K to $150K.
This go-to-market success is always built on a foundation of market-driven product strategy. As a product leader at Avaya, I owned the end-to-end portfolio strategy that grew a new cloud (CCaaS) business from zero to over $100M in total contract value in just 18 months.
More recently at Realizeit, I led the cross-functional product strategy for embedded Generative AI features, and repositioned the company to focus on a niche in high-stakes training that had a clearer ideal customer profile, resulting in a doubling of qualified sales leads in under six months.
Throughout my career—from building a 45-person global professional services organization from the ground up through a successful IPO at Apropos Technology to architecting a product marketing function from scratch at Fusion that scaled up revenue by 400%—my focus has been on creating the teams, processes, and operational alignment required to win.
After decades of leading teams inside high-growth tech companies, I started KPMM Consulting to provide founders and executives with a seasoned partner who can quickly translate strategy into execution and deliver measurable results. I thrive on untangling complex challenges and building the clarity and momentum that turns innovative products into market leaders.
Based in the Chicago area, I hold an M.S. in eCommerce Technology with Distinction from DePaul University and a B.S. in Business Administration with High Honors from the University of Illinois.